Web Optimisation also known as Search Engine Optimisation (SEO) is still one of the fastest growing area of Internet Services and is the most cost effective marketing tool of business. It is still a relatively misunderstood and "dark-art" but at Midlands Web Design we will guide you into achieving the best search engine ranking for Google, Yahoo, Bing amongst others.
The Web Optimisation service is part of our web design service or can be applied to an existing site. In the Midlands Web Design blog we conduct an SEO review by request for a website every few weeks, contact us to be included in the future or see the latest episode.
Google has two types of search results:
- Organic Web Optimisation - the Organic listings in all search engines are free and their service is to return to the user a list of the most relevant results for the keyword or phrase that has been entered. The organic search engine results are shown in for example Google below the yellow shaded results. There are many ways to increase a website's ranking and there is an art to Search Engine Optimisation and Midlands Web Design use a specific methodology for realising organic search engine success.
- Pay Per Click - Paid adverts known as "PPC" - These results are highlighted at the top of the search results and also down the sides of the results under "Sponsored Links". A customer will "sponsor" a keyword or phrase and the cost is calculated by the competitiveness of that particular keyword or phrase and fluctuates in a bidding system. Competitiveness is determined by the popularity of the keyword or phrase and the number of sponsors. For example if you have £100 worth of credit for 1 keyword and they cost 10p per click you should get 1000 clicks through to a specific link on your website and because the keyword is targeted at what should be a user interested in that subject then this should increase relevant traffic to your website and give a high conversation rate. It is important to note that PPC results drop out of the rankings as soon as the credit is used up or if you decide to stop the campaign
Both Google and Yahoo! have a set of guidelines to follow to increase a website's ranking in the organic search engine results and they are found at:
Pay Per Click vs Organic Web Optimisation
Midlands Web Design provide both the "Pay Per Click" and "Organic Web Optimisation" services for Search Engine Optimisation (SEO) but we try to focus our efforts on Organic Web Optimisation (Organic Search Engine Optimisation) as we are always looking to make your online budget go further for your business. We believe the longevity of Organic Web Optimisation is a more effective way of providing a quality and consist stream of revenue which acts as a foundation on which to achieve growth.
Pay Per Click
PPC does provide a great way to gain new business but it is advised that this method only be used in times of a marketing drive and that it is very well prepared with a targeted strategy to maximise your return on investment (ROI). PPC works very well for products based businesses such as online shops (eCommerce).
Midlands Web Design work Pay-per-click on a pay as you go basis and assist with build a strategy to ensure success. Whichever your preference (Pay per click or Organic Web Optimisation) fill in a quote today or to find out more by contacting us online or on 0843 289 3672.